Shady Spex is the culmination of the friendship between Babs' brother, drummer Sweet Joey Valentine, and DJ Jonathan Toubin. The duo endeavored to create an economically-priced quality sunglass brand based on styles worn by their rock 'n roll icons and friends, that feature quality protective lenses and recycled materials. Subterranean Homesick is an original design inspired by the different classic frames worn by Bob Dylan in the '60s-'80s. Similar fashions were also donned by some of music’s most stylish legends: John Lennon, Keith Richards, Lightnin' Hopkins, Phil Spector, Bo Diddley and a who's who of fashionable rock'n'rollers.